![]() SO BASICALLY IT'S LIKE CHAPTERS AND AUDIBLE AND NETFLIX AND SPOTIFY HAD A BABY BUT YOU CAN BORROW ALL THE STUFF FOR FREE. Maybe run super spicy stuff through legal compliance first. Humor is always in style because there’s always something to be sad about. Develop cross-promotional relationships with other brands and/or industry leaders.Fill up your content calendar without needing to create visual assets.Posted by Adobe on Thursday, January 5, 2023 Try sharing industry news, or media features from your employees, like this article by Adobe’s Chief Product Officer.Īdd getting metaverse-ready to your New Year’s Resolutions! To bring the virtual realm to the mainstream, Scott Belsky… What you share needs to be relevant to your business and in line with your usual brand voice and tone, of course. Set aside time each week for strategic content curation and your publishing queue will never run out. ![]() Your original content is what keeps people sticking around, but curated content can beef up your posting frequency and attract new peeps. Great news: Content curation is still hot. Appeal to multiple customer types and audiences.Allow for batched production and scheduling, cutting down content creation time.What can you make in 5 minutes or less? Then, make a bunch all at once and bulk schedule up to 350 pieces of content at a time to automatically publish with Hootsuite. Think of what “simple content” looks like for your business. boopable moments of 2022 ✨ #boop #cuteanimals #animalsoftiktok #bestmoments #SanDiegoZoo People like cute animal videos, so they give them cute animal videos. The San Diego Zoo doesn’t overthink their social content strategy. Spicy take: Some businesses are luckier than others when it comes to social media content ideas.Įxhibit A: What type of content is universally adored by everyone, regardless of language, location, culture, demographics, or interests? For example, photos of people of many different ethnicities using your products, or multiple home decor styles, like Wayfair’s example above. Gather diverse assets to repost across your social accounts or use in other content.Promote your products without seeming too sales-y.UGC creators are big in 2023: People paid to create content that looks like organic customer content. Authenticity sells.Ĭreate a hashtag for your customers to use and feature their photos or videos in your feed.Ī post shared by Wayfair have a big audience yet? No worries: You can buy authenticity, too. Why bother? Your customers are 2.4 times more likely to interact with UGC vs. Like influencer marketing, UGC content is created by people instead of the brand, but - traditionally - UGC content comes from unpaid, real customers. UGC, or “user-generated content,” isn’t new but it’s definitely time to hop on board if you haven’t already. Demonstrate your expertise and earn trust.Build momentum toward a product launch or event.To keep people watching, create a YouTube playlist and link to it from each video’s description. In-depth educational series work especially well on YouTube. For max efficiency, keep a running list of all your ideas then pick one to film for the week, or film and schedule them all in bulk a month or more ahead of time. Instead of having to think of three new post ideas for the upcoming week, you’ll already know the format and theme of your series and can get into creating it right away. ![]() It’s more original, and it’ll make your content planning process easier. You’ve heard of #ThrowbackThursday and #SundayFunday but instead of regurgitating these tired trends, create your own daily or weekly series.
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